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Baking With Whimsy - Alyssa Diede @nekosama_ba
From a fresh-baked toast to a decadent pastry, baked goods spark joy in the mundane. Alyssa Diede's bakery focuses on small batch, whimsical baked goods that are presented beautifully at popups around the Bay Area. Read below to learn about Nekosama Bakery and Alyssa's story! What made you curious about the baked goods business? I’ve always loved eating baked goods, so I guess the curiosity came from gluttony lol. However, once I started learning how to bake, I also loved the

Kindred Curiosity
Dec 26, 20254 min read


From Dreams to Dessert - Roxy Hui @cafe_de_roxy
What did you want to be growing up? For Roxy Hui, baking was a dream job of hers. Read below to learn how Roxy brought these dreams to life through Cafe de Roxy! What made you curious about the baking business? Many people told me I should sell my desserts, and I have always wanted to open my own dessert shop since I was little. So now I’m just trying to make that childhood dream come true. What is something about the food industry that you think more people should know about

Kindred Curiosity
Nov 15, 20253 min read


Crafting Shared Joy With Every Bite - Emily @bloom_bagels
Whether it's a home cooked meal or a decadent feast outside, food is often a love language. Emily of Bloom Bagels works to ensure that every bite from her bagel shop is filled with care. Read below to learn about Emily's journey through running a brick and mortar! What made you curious about the bagel business? For as long as I remember, I’ve always enjoyed making people happy with food or drinks, even though I was horrible in the kitchen. I remember making my sister barf whe

Kindred Curiosity
Oct 16, 20258 min read


Finding My Flavor & Having Fun - Jessica Banh @officialfancyflavors
Who doesn't love a little sweet treat? From a quick pick-me-up to indulgence and decadence, desserts have a unique way of bringing delight to anyone's day. Jessica Banh of Official Fancy Flavors creates joyful moments through her wide selection of confections. Keep reading to learn about her journey through the culinary industry! What is something about the confections/culinary business that you think more people should know about? We actually don’t eat as many desserts and

Kindred Curiosity
Oct 3, 20257 min read
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